Essar Logistics, a company entrusted with providing logistics support works with
a single-minded purpose: keep the clients away from tactical distractions so that
they can concentrate on their core function of manufacturing /marketing.
Focus laid by the company on logistics over the years has helped bring in significant
up-gradation in the plant & transit logistics infrastructure, mobilization of dedicated
transportation assets, cost competitiveness and improved transactions management
capabilities. Ensuring productive utilization of cargo handling and transportation
equipment, efficient load consolidation, tracking of material movements, addressing
customers' priorities, fleet management and forecasting, and always keeping a substantial
surplus capacity - and all this not at the cost of speed of action - these are a
few of the key performance drivers for the logistics company. Essar Logistics has
ensured that dispatch effectiveness is managed by developing superior information
management capabilities. A plethora of system solutions have been developed from
scratch and implemented at the steel mill making the processes future-ready; and
thereby quality, speed and responsiveness of logistics services is continuously
getting upgraded at a very fast pace.
The steel logistics network extends far and wide, delivering products to the remotest
of the places in the country/overseas. Over the years, there is a growing shift
towards using multimodal means, and the team has utilized more than 50 railway goods
sidings and 10 major/minor ports to deliver domestic cargo, besides exporting containerized
cargo to more than 150 destinations.
With Essar Steel expanding its production facilities, the logistics infrastructure
and equipment deployment needs continuous upgradation. More volumes for evacuation
means more storage, identification, retrieval, documentation and dispatch requirements.
Also movement through multimodal routes adds as many storage and distribution hubs,
operating as mini-yards by themselves.
To serve the clients with information before it is asked, the team has come up with
a customer-focussed web-enabled solution called "Track your Steel". It is an interactive
portal available to customers / logistics / marketing / transporters to track steel
consignment from delivery order release to delivery at the door-step.
Before issuing a loading order to the transporter, the system carries out a couple
of checks with respect to quality inspection status, physical inventory status,
commercial blocks, loadability etc. System also takes cognizance of customer's instructions
whether to hold/schedule/prioritize dispatches. For clear and dispatchable orders,
vehicle placement orders are issued to the transporters, and the customers are kept
informed of the vehicle placement status against their delivery orders proactively.
This portal further integrates information from all internal systems and provides
status of cargo dispatched with expected delivery date based on calculated standard
transit days. This expected date of delivery is regularly updated by the team, in
case of any eventual delays. Portal also generates email alerts on the enroute transit
exigencies reported by transporters which may delay the delivery of their consignment.
It also informs the customers of any reported unloading delays at their receiving
To the customer a dashboard view is provided through which they can access a real
time snapshot of delivery order pending for placement of vehicle, dispatch plan
of the same, vehicle details once they are placed under loading, regular status
updates of invoiced cargo under transit at port / rail heads not yet loaded into
a destination bound truck, cargo dispatched in the last two months, expected date
of delivery of cargo in transit, cases of reported transit delays with reasons,
and cases of reported unloading delays. An android-enabled version for smartphones
is also under development.
We welcome our esteemed clients to use the information available to them, and request
for feedback, so that we can continuously upgrade our responsiveness.