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Essar Steel completes acquisition of colour coating facility

Mumbai, November 11, 2009
Essar Steel has completed the acquisition of steel assets of Shree Precoated Steels Limited. This facility has since become part of Essar Steel.

This acquisition will make Essar Steel the most versatile flat steel producer with integrated facilities from heavy plates, hot rolling, cold rolling, galvanizing and colour coating, with a full distribution business with Service Centre and Steel Hypermarts. This is only plant in India that uses NIR (near infra red) technology for colour coating which extends the life of the product.

The colour coated products from this plant is well accepted both in the domestic and export market with exports accounting for 80% of its production. The domestic market for colour coated products is growing at over 30% due to increasing urbanization. Essar Steel will utilize its network of Service Centres and Hypermarts as a distribution channel to market the products from this plant.

Commenting on the acquisition, Mr. Malay Mukherjee, CEO, Essar Steel said, “going forward, it is important for the steel companies to widen the product base. This acquisition is aimed at achieving that objective. We will be able to capitalize on the synergies offered by this plant through technical expertise of Essar Steel”

The assets that have been acquired include the plant comprising colour coating line (annual capacity 4,00,000 tonnes), cold rolling mill (annual capacity of 6,00,000 tonnes), galvanizing line (annual capacity of 500,000 tonnes) and pickling line (annual capacity 650,000 tonnes). The plant is strategically located at Sanaswadi near Pune, Maharashtra, which is one of the largest steel consuming centre.

The total value of the fixed and current assets acquired is approx. Rs. 1200 crores. This is funded through a mix of debt and equity.

With the completion of this acquisition, Essar Steel will have the largest cold rolling capacity (2 Million tonnes), the largest Colour Coating facilities (0.4 million tonnes), galvanising capacity of 1.0 million tonnes and pickling capacity of 2.2 million tonnes in the country.

Essar Steel will now be able to provide end to end service to address the customers’ needs. This will support Essar Steel’ efforts to increase the share of value added products in its portfolio and fits well in the company’s expansion plans of having manufacturing facilities in different geographies.

About Essar Steel
Essar Steel, global producer of steel, is a fully integrated flat carbon steel manufacturer—from iron ore to ready-to-market products. Essar Steel has an expanding global steel production capacity of 14 million tonnes per annum (MTPA). Its products find wide acceptance in highly discerning consumer sectors, such as automotive, white goods, construction, engineering and shipbuilding. Essar Steel produces highly customised products catering to a variety of product segments and is one of India’s largest exporter of flat products to the highly demanding US and European markets, and to the growing markets of South East Asia and the Middle East. It has the country’s most extensive and the largest Service Centre capability with an annual capacity of 2.5 MTPA, and the largest network distribution channel with over 230 branded Essar Hypermarts. It has invested in downstream capabilities to evolve from being a product based company to becoming a value added service provider.

For Media Queries
Manish kedia, Sr. VP – Corporate Affairs, Essar Group,
Phone: +91 98197 30092, Email: manish.kedia@essar.com

B.Ganesh Pai, GM - Corporate Communications, Essar Group,
Phone: +91 98197 30225, Email: ganesh.pai@essar.com

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