Essar Hypermart is a pioneering initiative of Essar Steel to retail steel products in the country. Essar Steel has till date set up 65 Hypermarts across the country ever since it was first launched in 2006.

Essar Hypermarts caters to the customers ranging from small manufacturers, local fabricators and general engineering firms to large corporations and construction companies. It offers a comprehensive range of flat and long steel products for a variety of applications. The outlet chain provides immediate delivery, transparent pricing, customized quantities and guaranteed quality to its retail customers.

Essar Hypermart also arranges for channel financing thru banks to deserving customers. In fact, Essar Hypermart customers are assured of materials from an ISO 9002 and 14001 certified mill. Moreover, all the products are available with a quality test certificate. Essar Hypermarts have a strong pan-India presence. Sales from the Essar Hypermart currently account for 20 percent of Essar Steel’s annual revenues.

Commenting on the plan, Mr. Vikram Amin, Director (Sales & Marketing), Essar Steel, said, “It’s a win-win situation for everybody, especially SMEs. Customers will have direct access to the company’s products, without the intervention of any intermediaries, and without any restrictive terms and conditions. Essar Hypermart offers complete transparency in its dealings”.

Essar Steel has plans to expand its distribution network through Expressmarts and the Expresspoints. Expressmarts and Expresspoints are dealer owned – dealer operated outlets and will offer Essar Hypermart products across all key steel consumption centres.

The distribution model is backed by world class Service Centre facilities and Supply Chain Management of Essar Steel and make available customized products to customers at their door step. Customers can now buy steel as per their requirement with a guarantee for right price, excellent quality and timely delivery from within their town/city limits.

About Essar Steel
Essar Steel, part of Essar Global Limited, is a fully integrated flat carbon steel manufacturer—from iron ore to ready-to-market products. Essar Steel has a current capacity of 4.6 million tonnes per annum (MTPA). Its products find wide acceptance in highly discerning consumer sectors, such as automotive, white goods, construction, engineering and shipbuilding. Essar Steel produces highly customised products catering to a variety of product segments and is India’s largest exporter of flat products to the highly demanding US and European markets, and to the growing markets of South East Asia and the Middle East. It has invested in downstream capabilities to evolve from being a product based company to becoming a value added service provider. It has a global network of retail steel outlets, called Steel Hypermarts, and offers services, like cutting, slitting and blanking of steel sheets, through specialised Steel Service Centres worldwide.

For Media Queries
Manish kedia, Sr. VP – Corporate Affairs, Essar Group,
Phone: +91 98197 30092, Email: manish.kedia@essar.com

B.Ganesh Pai, GM - Corporate Communications, Essar Group,
Phone: +91 98197 30225, Email: ganesh.pai@essar.com