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First state-of-the-art Steel processing facility
by the company in Tamil Nadu
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Facility set up with an investment of Rs 750
Million
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enable company to offer customized products
and small lots to users
Chennai, March 21, 2009: Essar
Steel, the global steel producer, today inaugurated
its most modern Steel Service Centre facility
at Oragadam near Chennai.
This facility was inaugurated today by Mr T S
Narayanasami, Chairman and Managing Director,
Bank of India in the presence of Mr Shashi Ruia,
Chairman, Essar Group.
Speaking on the occasion Mr Shashi Ruia said,”
This investment is a part of our strategy to be
closer to our customer and would help the company
achieve several goals simultaneously. Service
centres are an independent business in western
countries. Essar is developing this concept in
India”.
The service centre has been set up at a cost
of Rs. 750 million and has a capacity to process
2.5 lakh tones of steel per annum.
“This is one of the most modern steel processing
facilities that will cater to various user segments
like auto & auto components, white goods and
SME segments in Southern India besides catering
to the needs of the Essar Steel Hypermart consumers.
Essar Steel has 20 Hypermarts in South India”
said Vikram Amin, Executive Director, Sales and
Marketing, Essar Steel. Essar Steel has over 145
Hypermarts and Expressmarts across India.
The facility is ideally located at one of largest
auto hub of the country and will include a CR
slitting line, CR narrow cut to length line, CR
wide cut to length line and HR cut to length line.
It will enable Essar Steel to cater to even single
sheet customer, provide small lot and customized
deliveries for ready to use steel.
“It will improve our customer centricity,
reliability of delivery and thus support us in
becoming the steel maker of choice for large and
small customers. We will increase our reach and
simultaneously modify usage experience of our
customers by matching performance to expectations.
It is a step towards improving the competitiveness
of Indian steel users through just in time deliveries”
,added Mr Amin.
Essar’s Service Centre is backed by its
4.6 MTPA steel plant at Hazira. This will ensure
the consistent supplies and quality of the products.
Essar Steel has three more Service Centres one
each in Hazira, Pune and in Bahadurgarh near New
Delhi.
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