Commenting on the agreement, Mr. Naveen Kshatriya, Managing Director, Castrol India, said, "this is a win win situation for both companies. Whilst Castrol will have access to an additional distribution channel through Essar's fuel forecourts across the country, Essar will be able to offer premium quality international lubricants to its customers. The agreement will be especially beneficial to scooter owners, who hitherto did not have access to Castrol lubricants at petrol forecourts. It will also increase availability of our products along the highways".

Mr. A N Sinha, Managing Director, Essar Oil Limited said, "This agreement will give Essar customers access to Castrol lubricants at Essar outlets with the promise of reliability, right price and good customer service. Essar Retail outlets will be serviced by authorized Castrol distributors. Essar has ambitious growth plans in fuel retailing and we look towards strategic partners like Castrol who can support us in this growth journey."

In a short span of time, Essar has built up strong brand equity and their 200 fuel outlets are fondly referred to as 'Laal Pump' by truckers.

The tie up will use the promotion synergy of both companies, through highway promotion vans, mechanic and fleet owners meets to the mutual benefit of both companies.

Castrol has been in India for over 85 years and is a market leader in the retail automotive lubricants business. Most Castrol brands are market leaders in the segment in which they operate.