The retail business unit of Essar Oil is oriented towards delivering better and faster service to its consumers. Essar pioneered the concept of setting up retail outlets using the franchisee-owned, franchisee-operated model. We have more than 1,000 retail outlets across the country, with plans to set up more than 5,000 outlets.

Our retail outlets seek to redefine the way fuels are retailed in India. Essar supplies its retail outlets with its branded petrol ‘PUNCH’ and high speed diesel. A host of other products are available that complement petrol (MS) and diesel (HSD), and services that cater to customers’ requirements in different markets. Essar has entered into tie-ups with leading companies like Castrol (for lubes), Pepsi and Coca Cola (for beverages), Biostad and Rallis (for fertilisers), TATA Indicom (for PCO booths) and HDFC.